I say this every time, but here it goes...I should update this more often.
Client Project -
For my client project i am working with Dan Stewart for the NTU Alumni, big gig. We are creating three videos for their campaign this year. One is an informative video about the cancer research center in Clifton and all the work that they are doing. That will be directed by dan and i will be doing some of the other bits and bobs, i believe i will be editing. the next video is a profile of the scholarship students that the Alumni has helped this year, this is to entice alumni students to donate to this cause. The interviews will be around a minute long and there will be 15 of them. I will be directing this one and i have come up with a sort of roulette idea as the introduction of each student just to add something fresh to it. It will be hard because there is so little you can do with an interview to make it new and exciting so looking forward to that challenge. The last video is a reminder pledge video that will be 30 seconds and remind alumni to donate. We both came up with a sort of typography idea, like the "McDonald's pound saver menu" advert that will be quick sharp and to the point however after discussions with the client we are unsure whether this will work so back to the drawing board. we are leaving this last as we do not need to rely on location or actors as of yet.
Its going a tad slow for my liking because the client is busy with his work and unfortunately we have to go through him to get anything confirmed. due to privacy laws we are not able to contact the scholarship students directly and the cancer research center has to be booked through him also.
Research Project -
Now this one isn't fun at all, so hard to come up with an idea for an artifact to further my research. One that i am working on now is the evolution of aspect ratio in television and film. This consists of looking at 4:3 why it changed to 16:9 and the cinemascope ratio of 2.4:1 that is used in movie theatres today.
I am looking at why television switiched to widescreen (16:9), this was to give the viewer 25% more of the image than 4:3 gives as well as give them a more natural viewing expereince than the tunnel vision that 4:3 gives. It was also updated to match the widescreen aesthetics that the movie theatre had to offer which in turn was an action to combat the growing popularity of telelvision.
I will then look at why many films have opted to use the 16:9 aspect ratio, films such as Avatar and Toy Story use or modify their format so that they will fit perfectly on a 16:9 screen.
At the moment i am portraying this artifact in a short clip using a 16:9 clip shown in different ratio screens. Im not keen on this and after finishing it will redo it. I have seen a video that i plan to adopt the same style...
I like this style to proove something so will get working on this.
For another artifact idea im planning to get in contact with someone working at the broadway cinema for an interview about my research project.
